Privacy Policy

Last Updated: September 2026

THAMES APPAREL INTERNATIONAL INC., a company registered in the State of New York (DOS ID: 7497869), doing business as RAKHO (“RAKHO,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.

Our registered address is:

THAMES APPAREL INTERNATIONAL INC.
d/b/a RAKHO
Unit 5A, 144 West 37th Street
New York, NY 10018
United States

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit RAKHO.NYC (the “Website”), create an account, purchase or sample our products, communicate with us, interact with our social media accounts, or otherwise interact with RAKHO online or offline.

Please read this Privacy Policy carefully. By using our Website, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by applicable law, we will request your consent separately.

This Privacy Policy should be read together with our Cookie Policy, Terms and Conditions, and, where applicable, our Data Deletion Policy.

  1. Personal Information We Collect

The personal information we collect depends on how you interact with RAKHO.

We may collect the following categories of information:

Contact and Account Information

This may include:

  • your name;
  • billing and shipping address;
  • email address;
  • telephone number;
  • account username or login information; and
  • other information you provide when creating or managing an account.

Order and Transaction Information

When you place an order or request products or samples, we may collect:

  • products ordered or requested;
  • order history;
  • billing and shipping information;
  • transaction information;
  • returns and exchanges;
  • customer service communications; and
  • information necessary to fulfill and manage your order.

Payment Information

When you make a purchase, payment information may be collected and processed by RAKHO and/or our authorized payment processors and financial service providers.

Depending on the payment method and provider, this information may include payment card details, billing information, transaction identifiers, and related payment information.

We use this information to process transactions, prevent fraud, maintain transaction records, and fulfill our contractual and legal obligations.

Preferences and Profile Information

You may voluntarily provide information such as:

  • product size;
  • product and category preferences;
  • style preferences; and
  • other information that helps us personalize our products, communications, and services.

Communications

When you contact us by email, telephone, social media, messaging platforms, or other channels, we may collect the contents of your communications and information necessary to respond to you.

For customer service, quality control, security, and training purposes, we may monitor or record certain communications where permitted by applicable law.

Website and Device Information

When you use our Website, we and our service providers may automatically collect certain information, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • pages viewed;
  • links clicked;
  • referring website;
  • date and time of visits;
  • shopping and browsing activity;
  • interactions with advertisements; and
  • other information about how you interact with our Website.

We may collect this information through cookies, pixels, tags, web beacons, local storage, and similar technologies.

Please see our Cookie Policy for additional information.

  1. How We Use Personal Information

We may use personal information to:

  • create and manage customer accounts;
  • process and fulfill orders;
  • process payments;
  • arrange shipping and delivery;
  • process returns, refunds, and exchanges;
  • provide customer service;
  • communicate with you regarding transactions;
  • respond to inquiries and requests;
  • personalize your shopping experience;
  • remember your preferences;
  • maintain and improve our Website, products, and services;
  • analyze Website traffic and performance;
  • understand customer preferences and shopping patterns;
  • measure the effectiveness of advertising and marketing;
  • provide marketing and advertising where permitted by law;
  • detect, investigate, and prevent fraud or security incidents;
  • protect our legal rights and the rights of our customers;
  • maintain business and transaction records;
  • comply with applicable legal, regulatory, tax, accounting, and reporting obligations; and
  • carry out other purposes disclosed to you at the time information is collected.

We may also use aggregated or de-identified information for analytics, business planning, product development, marketing analysis, and other legitimate business purposes.

Where we maintain information in de-identified form, we will not attempt to re-identify it except as permitted by applicable law.

  1. Cookies, Analytics, and Advertising Technologies

We use cookies and similar technologies to operate our Website, maintain shopping cart and account functionality, understand how visitors use the Website, improve Website performance, measure advertising effectiveness, and, depending on your privacy choices, support personalized or interest-based advertising.

These technologies may include services provided by third parties such as Google and Meta (Facebook and Instagram).

Depending on the technology used, applicable law, and your privacy choices, certain advertising technologies may involve the disclosure of online identifiers, browsing activity, purchase activity, or other Internet or electronic activity information to advertising or analytics partners.

Under certain U.S. state privacy laws, some of these activities may be considered “targeted advertising,” “cross-context behavioral advertising,” “sharing,” or a “sale” of personal information.

Where required by applicable law, we provide mechanisms that allow you to opt out of these activities.

When you first visit our Website, you may be presented with a cookie or privacy preference tool that allows you to:

  • Accept All Cookies
  • Reject Non-Essential Cookies
  • Manage Cookie Preferences

You may change your preferences through the Cookie Settings or Privacy Choices link available on our Website.

Please review our Cookie Policy for additional information about the technologies we use and the choices available to you.

  1. Marketing Communications

We may send you transactional communications relating to purchases, payments, shipping, returns, customer service, security, or other interactions you have with RAKHO.

Transactional communications are separate from promotional marketing communications.

Where permitted by applicable law, we may also send you information about RAKHO products, events, promotions, offers, and services.

You can unsubscribe from promotional email communications at any time by clicking the “Unsubscribe” link included in our marketing emails.

Unsubscribing from promotional communications will not prevent us from sending you transactional or service-related communications that are necessary to manage your orders, account, or relationship with RAKHO.

  1. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our products and services.

These recipients may include:

Service Providers

We may disclose information to companies that provide services on our behalf, including:

  • payment processing;
  • order fulfillment;
  • shipping and delivery;
  • website hosting;
  • information technology;
  • cloud storage;
  • customer service;
  • fraud prevention;
  • analytics;
  • advertising and marketing; and
  • other business support services.

We provide these companies with information reasonably necessary to perform their services and require them to handle personal information in accordance with applicable contractual and legal requirements.

Advertising and Analytics Partners

Depending on your privacy choices, we may disclose certain online activity information to advertising and analytics providers, including providers such as Google and Meta.

As described above, certain disclosures involving advertising technologies may be considered “sharing,” “sale,” or processing for targeted advertising under some U.S. state privacy laws.

Where applicable, you may opt out through our Privacy Choices, Do Not Sell or Share My Personal Information, or similar privacy control made available on our Website.

Affiliates and Business Partners

We may disclose personal information to affiliated companies, joint ventures, licensees, and other business partners where reasonably necessary for legitimate business purposes and where permitted by applicable law.

Legal and Security Purposes

We may disclose information when reasonably necessary to:

  • comply with applicable laws, regulations, subpoenas, court orders, or other legal processes;
  • respond to lawful requests from government authorities;
  • obtain legal advice;
  • establish, exercise, or defend legal claims;
  • detect or prevent fraud;
  • protect the security of our Website and systems; or
  • protect the rights, property, safety, or security of RAKHO, our customers, employees, service providers, or others.

Business Transfers

If RAKHO or any portion of our business is involved in a merger, acquisition, reorganization, financing, bankruptcy, sale of assets, or similar corporate transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

  1. Sale and Sharing of Personal Information

RAKHO does not sell personal information for monetary consideration.

However, depending on how certain advertising and analytics technologies are configured and used, disclosure of online identifiers and Internet or electronic activity information to advertising partners may be considered a “sale” or “sharing” under certain U.S. state privacy laws, even when no money is exchanged.

Where applicable law provides you with a right to opt out of such activities, you may exercise that right through the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link available on our Website.

Where required by applicable law, we also recognize qualifying browser-based universal opt-out mechanisms, including Global Privacy Control (“GPC”) signals.

We do not knowingly sell or share the personal information of consumers under 16 years of age in circumstances where applicable law requires affirmative authorization.

  1. U.S. State Privacy Rights

Depending on your state of residence and whether applicable state privacy law applies to RAKHO or to the relevant processing activity, you may have certain rights regarding your personal information.

These rights may include:

  • Right to Know or Access— request information about the personal information we collect, use, disclose, sell, or share;
  • Right to Delete— request deletion of certain personal information, subject to legal exceptions;
  • Right to Correct— request correction of inaccurate personal information;
  • Right to Data Portability— receive certain personal information in a portable format where required by applicable law;
  • Right to Opt Out— opt out of certain sales, sharing, targeted advertising, or profiling where applicable;
  • Right to Limit Certain Uses of Sensitive Personal Information— where provided by applicable law; and
  • Right to Non-Discrimination— exercise your privacy rights without receiving unlawful discriminatory treatment.

The availability and scope of these rights vary by jurisdiction and may be subject to exceptions.

To submit a privacy request, please contact us at:

support@rakho.nyc

We may need to verify your identity before processing certain requests. Verification information will be used only for verification and related security purposes.

Where permitted by applicable law, you may designate an authorized agent to submit a request on your behalf. We may request evidence that the agent has authority to act for you and may ask you to verify your identity or confirm the request directly.

Where applicable state law provides a right to appeal our decision regarding a privacy request, you may submit an appeal by contacting us at support@rakho.nyc and stating that you wish to appeal our decision.

  1. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act (“CCPA”), as amended, applies to RAKHO or the relevant processing activity, you may have specific rights regarding your personal information.

Subject to applicable exceptions and limitations, these may include:

Right to Know / Access

You may request information concerning:

  • categories of personal information collected about you;
  • categories of sources from which personal information was collected;
  • business or commercial purposes for collecting, selling, or sharing personal information;
  • categories of third parties to whom personal information is disclosed; and
  • specific pieces of personal information collected about you.

Right to Delete

You may request deletion of personal information collected from you, subject to applicable exceptions.

Right to Correct

You may request correction of inaccurate personal information maintained about you.

Right to Opt Out of Sale or Sharing

You may have the right to direct us not to sell or share your personal information as those terms are defined under the CCPA.

Where applicable, you can exercise this right through the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link on our Website.

Global Privacy Control

Where required by the CCPA, we process qualifying Global Privacy Control (GPC) signals as requests to opt out of the sale or sharing of personal information for the browser or device sending the signal and, where required and technically feasible, more broadly where the consumer is known.

Sensitive Personal Information

Where applicable, California residents may have the right to limit certain uses and disclosures of sensitive personal information.

We use sensitive personal information only as reasonably necessary for legitimate business purposes, such as processing transactions, preventing fraud, maintaining security, and providing requested products and services, unless otherwise disclosed.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights provided by the CCPA.

  1. Children’s Privacy

Our Website and services are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information as required by applicable law.

If you believe a child under 13 has provided personal information to us, please contact us at support@rakho.nyc.

As described above, we do not knowingly sell or share personal information of consumers under 16 in circumstances requiring affirmative authorization under applicable law.

  1. International Data Transfers

RAKHO and certain service providers or affiliated companies may process personal information in countries outside the United States or outside the country where you reside.

As a result, personal information may be subject to the laws of jurisdictions different from your own.

Where required by applicable law, we take reasonable measures designed to protect personal information transferred internationally and require appropriate safeguards from service providers handling such information on our behalf.

  1. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • provide products and services;
  • maintain your account;
  • fulfill orders;
  • maintain transaction and business records;
  • comply with tax, accounting, regulatory, and legal obligations;
  • prevent fraud and maintain security;
  • resolve disputes; and
  • establish, exercise, or defend legal claims.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our record-retention practices.

  1. Account Information and Security

If you create an online account, you are responsible for maintaining the confidentiality of your login credentials.

You should use a secure password and notify us if you believe your account or password has been compromised.

RAKHO may take reasonable steps to suspend or restrict account access when necessary to protect customers, prevent fraud, investigate suspected unauthorized activity, or protect the security of our Website.

  1. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Where appropriate, information transmitted between your browser and our Website is protected using encryption technologies such as HTTPS/TLS.

Payment transactions may also be protected through security technologies used by our payment processing providers.

However, no Internet transmission, electronic storage system, or information security system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Please do not send payment card information or other highly sensitive information through ordinary, unencrypted email.

  1. Data Breach Notification

RAKHO maintains procedures designed to respond to suspected or confirmed security incidents.

Where required by applicable law, including applicable New York data breach notification requirements, we will provide notices to affected individuals and governmental or regulatory authorities as required by law.

The timing, method, and content of any notification will be determined in accordance with applicable legal requirements and the circumstances of the incident.

  1. Third-Party Links

Our Website may contain links to websites, applications, or services operated by third parties.

RAKHO does not control the privacy or security practices of those third parties, and this Privacy Policy does not apply to information collected directly by them.

We encourage you to review the privacy policies and terms of third-party websites and services before providing personal information to them.

  1. Updating Your Personal Information

If you have a RAKHO account, you may be able to review or update certain information by logging into your account.

You may also contact us at support@rakho.nyc to request assistance with your personal information or account.

For security purposes, we may need to verify your identity before granting access to personal information or making certain changes.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, services, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

  1. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, or if you wish to submit a privacy request, please contact:

THAMES APPAREL INTERNATIONAL INC.
d/b/a RAKHO
Unit 5A, 144 West 37th Street
New York, NY 10018
United States

Email: support@rakho.nyc

  1. Governing Law

Except where applicable privacy or consumer protection law provides otherwise, matters relating to this Privacy Policy and the Website will be governed by applicable laws of the State of New York and the United States.

Nothing in this section is intended to limit any rights or remedies that cannot lawfully be waived or restricted under applicable consumer privacy law.

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